UK Investor Marketing Lead – 12-month maternity cover
A leading global investment management organisation is seeking an experienced marketing professional to join its UK Wealth Marketing team on a 12-month maternity cover assignment. This is an opportunity to support a strategically important area of growth, delivering marketing programmes that build awareness, engagement and adoption of investment solutions.
The role will focus particularly on UK retail investors, alongside supporting professional wealth audiences. You will help shape and execute marketing activity across digital, social, content, campaigns and events, with a particular focus on ETFs, index investing and Investment Trusts.
You will take ownership of the UK investor website experience and lead marketing activity with digital wealth distribution and platform partners. Working closely with marketing, sales, product, digital and communications colleagues across the UK, EMEA and global organisation, you will translate audience insight and commercial priorities into effective marketing programmes and better customer experiences.
4 days a week (non-negotiable) in City of London, 1 from home
Inside IR35
Key Responsibilities:
- Help shape and execute the UK retail investor marketing strategy, delivering integrated campaigns, content, events and digital experiences that build awareness, engagement and adoption of investment solutions.
- Use audience and market insight to ensure marketing activity reflects evolving investor needs and behaviours, supporting priority initiatives across ETFs, index investing and Investment Trusts.
- Own and evolve the UK investor website, ensuring it delivers against business, client and commercial objectives through improvements to content, navigation, investor journeys, education and product discovery.
- Bring together global and regional marketing and digital teams to deliver engaging digital experiences, using analytics to improve content, user journeys and discoverability across traditional search and emerging AI-led experiences.
- Identify scalable digital innovations that can be adopted across other EMEA markets.
- Develop and deliver marketing plans with strategic digital wealth distribution and platform partners, coordinating internal and external stakeholders around shared priorities.
- Manage multiple campaigns, events and strategic projects from brief through to execution, ensuring activity is audience-led, connected across channels and aligned with UK business priorities.
- Use customer research, digital analytics and market trends to inform decisions, establish clear measurement and optimise marketing performance.
- Support Consumer Duty responsibilities by leading the testing of content and digital experiences with external research agencies, translating findings into improvements and supporting reporting to the business and relevant Boards.
- Manage external agencies and partners, setting clear expectations and ensuring high-quality delivery.
Skills & Experience
- Approximately 8–10 years’ marketing experience, ideally gained in B2C, digital or integrated marketing roles, with a track record of delivering impactful programmes for consumer audiences.
- Strong understanding of consumer behaviour and how to build awareness, engagement and consideration across the customer journey. Experience marketing to UK consumers is strongly preferred.
- Strong digital and social marketing expertise, with experience developing audience-led content and campaigns and an understanding of how consumers discover, engage with and act on content online.
- Experience delivering integrated, insight-led marketing programmes across content, digital, social, campaigns and events.
- Ability to translate customer needs, commercial objectives and marketing opportunities into clear, actionable plans that support business growth.
- Strong project management and organisational skills, with the ability to independently manage multiple projects, stakeholders and competing priorities.
- Experience influencing senior stakeholders and working across global and regional teams within a complex, matrixed organisation.
- Experience working within a regulated environment and navigating compliance and governance processes.
- Proven experience managing external agencies and partners, with a focus on accountability and delivery quality.
- Ability to take ownership, set direction and drive projects forward with limited oversight, adapting to ambiguity and shifting priorities.
- A collaborative approach, with the confidence to constructively challenge stakeholders and bring people together around shared objectives.
- Commercial curiosity and an interest in investing, ETFs, index investing and Investment Trusts, with enthusiasm for understanding the changing needs of UK retail investors.
- Demonstrated practical use of AI tools, supported by critical thinking, adaptability and a willingness to adopt new approaches.
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