CRM Growth & Retention Lead

Consumer Additions is seeking an Interim Head of CRM to lead the CRM and retention strategy across the full post-signup lifecycle. The role requires shaping customer growth and retention, driving cross-functional alignment with Product, Finance, Data Science and Analytics, and scaling the CRM function internationally.

You will own segmentation, lifecycle programmes and test-and-learn frameworks across email, push and in-app channels, while partnering with Product on retention journeys and uplift

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