Category Insights Manager

Overview

In this role you will lead category, shopper and consumer insight work to uncover growth opportunities and inform strategic decisions. You’ll analyse retail data and market trends to deliver actionable insights and performance reviews, while collaborating with Sales and Marketing to shape growth strategies. You’ll monitor competitive activity and promotional performance to identify risks and opportunities, and support forecasting, planning, and new product launches through data-driven analysis. You will also manage external insight partners to maximise data value, contributing to a fast-paced, growth-focused FMCG environment.

Pay / Benefits

• Hybrid working
• Flexible environment
• Competitive salary and benefits package
• Collaborative culture

Responsibilities

• Lead category, shopper and consumer insight analysis to identify growth opportunities and support strategic decision making.
• Analyse EPOS, retail and market data to deliver actionable recommendations, performance reporting and category reviews.
• Monitor category trends, competitor activity and promotional performance to identify risks and opportunities.
• Partner with Sales and Marketing teams to develop insight-led recommendations, customer presentations and growth strategies.
• Support forecasting, commercial planning, innovation projects and new product launches through data-driven analysis.
• Manage relationships with external insight partners, ensuring the business maximises the value of available data and research.

Key requirements

• Experience within Category Insights, Category Development, Category Analysis or Consumer Insights in an FMCG environment.
• Strong experience using IRI, Nielsen, Kantar, retailer EPOS or similar data sources.
• Advanced analytical skills with the ability to interpret large data sets and identify key business opportunities.
• Confident translating data into clear commercial recommendations and compelling narratives.
• Strong presentation and stakeholder management skills.
• Highly organised, curious and commercially minded.
• Advanced Excel and PowerPoint skills.

• Strong presentation and stakeholder management
• Curious and commercially minded
• Highly organised
• IRI
• Nielsen
• Kantar

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