Marketing Operations Manager

Overview

In this role you will lead end-to-end lead management to enable scalable demand generation. You will shape the model for lead scoring, routing, and data governance, partnering with GTM, IT, and Legal to deliver reliable, AI-augmented campaigns. You will design workflows and AI-powered processes that reduce manual work while improving signal quality and conversion. This is an AI-first team, rebuilding lead management from the ground up to accelerate pipeline and revenue impact.

Pay / Benefits

• base salary 60,000 – 90,000
• benefits
• incentive plans and other related benefits

Responsibilities

• Own lead management end-to-end, including campaign orchestration, scoring, enrichment, and routing
• Design scalable, self-service workflows that minimize manual setup and optimize target lists
• Lead multi-region programs (webinars, events, lifecycle campaigns) with technical partnership
• Own end-to-end lead scoring, evolving from rules-based to predictive models
• Govern data quality and enrichment across the funnel and extend ownership beyond marketing automation
• Manage routing tools to ensure timely handoff to the right sales owner
• Direct and improve AI agents for campaign orchestration, scoring, and routing
• Oversee campaign activation via Marketo and Salesforce, with tools like 6Sense, Qualified, and UserGems

Key requirements

• Solid experience in marketing/demand generation operations with direct ownership of lead management, scoring, routing, and data quality
• Hands-on Marketo and Salesforce experience including data flows between them
• Experience with intent and automation platforms such as 6Sense, Clay, G2 and UserGems
• Expertise in lead routing and lifecycle tools (Traction or LeanData) and ties to scoring and sales handoff
• Experience building automations, integrations, or AI-powered workflows adopted by users
• Comfort with data, APIs and technical systems; willingness to build and troubleshoot
• Ability to translate evolving business needs into scalable solutions
• Clear communication and documentation for non-technical audiences
• Continuous-improvement mindset to identify bottlenecks and efficiency opportunities

• clear communication
• consultative partnering
• problem-solving
• Marketo
• Salesforce
• 6Sense

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