Senior Influencer Executive- Myprotein Germany

Overview

As Senior Influencer Executive for Germany, you will scale and own the German influencer program for Myprotein, aligning local activity with EU and global objectives. You’ll work with a high-performing marketing team to shape authentic, high-impact campaigns that boost brand awareness and customer acquisition. You’ll manage day-to-day operations, partnerships with creators, and performance reporting to drive growth in a fast-expanding market. This role offers hands-on brand-building in a dynamic health and fitness community, with a strong link to cross-functional campaigns and events.

Pay / Benefits

• 25 days annual leave plus bank holidays
• enhanced maternity and paternity pay
• up to 10 days compassionate leave
• on-site gym
• staff discount up to 50%
• salary sacrifice tech programme

Responsibilities

• Own daily operations of the German influencer programme, driving growth and performance
• Support EU Senior Influencer Manager in shaping German strategy and aligning with EU/global goals
• Deliver regular performance reporting with KPIs like engagement, reach, conversions, and ROI
• Maintain influencer tracking links, discount codes, and offers across communications
• Source and recruit German influencer talent across micro to macro levels
• Collaborate with content, brand, commercial, paid media, and product marketing to plan and execute campaigns
• Own the full campaign process from planning to analysis
• Ensure on-brand, high-quality influencer content aligned with German trends and campaigns
• Lead German influencer payments and budget tracking per internal finance procedures
• Foster collaboration across influencer tiers and other marketing channels
• Support brand events and content creation with influencer presence
• Stay ahead of German market trends and platform developments to future-proof strategy

Key requirements

• Native level German, written and spoken
• Business-level English
• Degree Qualified (Preferred)
• 2+ years in Influencer marketing (preferred)
• Interest in health, wellbeing, fitness
• Understanding of how influencers drive brand awareness and commercial value
• Deep knowledge of German social platforms (Instagram, Facebook, YouTube, TikTok, etc.)
• Outstanding communication, negotiation, and organizational skills
• Proactive, deadline-driven problem-solver
• Knowledge of the German fitness industry and trends

• communication
• negotiation
• organizational skills
• influencer marketing
• campaign planning
• performance analytics

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