Head of Sales

Head of Sales London | Conference & Events Venue

An exciting opportunity has arisen for an experienced and commercially driven Head of Sales to lead the sales function of a leading London events venue. Reporting to the Venue Director, you will be responsible for delivering the sales strategy, driving revenue growth, maximising conversion rates, and leading a high-performing sales team. You will take ownership of the sales pipeline, identify new revenue opportunities, develop key client relationships, and ensure commercial targets are consistently achieved.

Key Responsibilities

• Develop and deliver the venue’s sales strategy and revenue targets.
• Drive enquiry conversion and maximise booking value.
• Manage pipeline performance, forecasting, and sales reporting.
• Develop pricing and commercial strategies to optimise profitability.
• Build and grow relationships with corporate clients, agencies, and event organisers.
• Collaborate with marketing to generate qualified leads and targeted campaigns.
• Lead, coach, and develop a successful sales team.
• Use CRM data and market intelligence to drive commercial decisions.

About You

• Proven experience in a senior sales leadership role.
• Strong track record of delivering revenue growth and exceeding targets.
• Skilled in conversion, negotiation, forecasting, and account management.
• Commercially astute, analytical, and results focused.
• Experience within events, hospitality, conferencing, or venues is highly desirable.
• Confident using CRM systems and sales performance data to drive results

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