B2B Product Marketing Leader (Director Level)

B2B Product Marketing Director | High-Growth SaaS/EdTech

We’re partnering with a fast-growing, international technology business on the search for their first dedicated B2B Product Marketing Director. This is a high-impact leadership role, reporting into the commercial leadership team, with responsibility for defining and building the B2B product marketing function from the ground up.

The business has a strong presence in the mid-market and is now investing heavily in scaling its enterprise offering. This role will sit at the centre of that journey, shaping commercial strategy, go-to-market positioning, pricing, packaging, and enterprise growth.

What you’ll own

• Defining B2B Ideal Customer Profiles (ICP) and market segmentation strategy
• Developing pricing and packaging models that support customer expansion and enterprise growth
• Owning B2B positioning, messaging, and value proposition development
• Creating a deep understanding of enterprise buying processes and stakeholder dynamics
• Leading competitive intelligence, market insights, and win/loss analysis
• Building sales enablement frameworks and customer-facing messaging
• Driving go-to-market strategy and launch planning for new products and commercial initiatives

What we’re looking for

• Significant B2B Product Marketing experience at Director level
• Background within SaaS, technology, EdTech, or subscription-based businesses
• Strong expertise in enterprise sales cycles, buyer journeys, pricing, and packaging strategy
• Experience supporting both mid-market and enterprise customer segments
• Ability to thrive in a scale-up environment and build functions from scratch
• Commercially minded with a data-driven approach to strategic decision-making
• Comfortable operating as an individual contributor initially, with the opportunity to build a team over time
• Experience leveraging AI tools to enhance productivity and decision-making
• Opportunity to build and shape an entire function
• Significant visibility and influence across the business
• Work alongside senior leadership to define enterprise growth strategy
• Fast-paced, high-growth international environment
• Clear opportunity to scale a team as the business grows

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