AV Business Development Manager | Buntingford, Hertfordshire | Full Time | £30,000 Basic Salary + Uncapped CommissionOur client specialises in professional AV integration and LED display solutions, delivering projects for customers across a range of sectors. They are looking for a commercially driven Business Development Manager to grow new business, generate leads and develop profitable sales opportunities.The RoleThe successful candidate will focus primarily on new business development, with approximately 80% of the role dedicated to winning new customers and developing opportunities. You will receive some existing pipeline opportunities and leads while also being responsible for proactive prospecting and generating new business.You will need experience in professional AV sales, rental and system design, with a strong understanding of AV integration and a particular focus on LED displays. LinkedIn prospecting, digital lead generation and social selling will be essential to success.Working closely with the sales, engineering, installation, and operations teams, you will identify customer requirements, develop commercially viable AV solutions, and support projects from initial discussions through installation and handover.This is an office-based position in Buntingford, requiring daily attendance, customer visits and occasional international travel.Key ResponsibilitiesIdentify, research and develop new business opportunities within the professional AV and LED display marketDedicate approximately 80% of sales activity to new business developmentGenerate leads through LinkedIn Sales Navigator, digital prospecting, networking and other sales channelsManage and develop a sales pipeline, following up on leads and converting opportunities into profitable businessBuild relationships with new and existing customers to maximise sales opportunitiesPromote LED display solutions, AV integration services and rental offeringsUnderstand customer requirements and recommend suitable technical and commercial solutionsPrepare sales proposals and quotations, working with technical design support where requiredWork towards sales targets based on net profit and rental turnoverRecord prospecting activity, manage opportunities and maintain accurate sales forecasts using HubSpot and ClickUpWork closely with engineers, installation teams and operations to ensure a smooth project handoverAttend customer visits alongside engineers and support installations where requiredUse LinkedIn and other digital channels to identify prospects and generate new leadsWork with the marketing team to promote completed projects and support social selling activitiesAttend occasional trade shows, exhibitions and industry events outside standard working hoursUndertake UK customer visits and occasional international travel, with travel expenses and overnight accommodation covered where applicableRequirementsEssentialExperience in professional AV sales, rental and system design, ideally with at least 2 years’ relevant experienceStrong understanding of AV integration, with particular knowledge of LED display solutionsProven ability to generate new business and develop sales opportunitiesExperience with B2B sales, lead generation and customer relationship developmentConfidence using LinkedIn for prospecting, social selling and digital lead generationAbility to understand customer requirements and translate them into commercially viable AV solutionsStrong commercial awareness, with an understanding of profitability and sales performanceExcellent communication, negotiation and relationship-building skillsAbility to work towards targets based on net profit and rental turnoverWillingness to work closely with engineering, installation and operations teamsProactive, self-motivated approach to business development and pipeline managementFull UK driving licence with no more than 6 pointsAbility to attend the Buntingford office every working dayFlexibility to travel within the UK and internationally, including occasional overnight staysWillingness to attend occasional trade shows, exhibitions and events outside standard working hoursDesirableExperience with LED display sales, AV rental and system designExperience using HubSpot and ClickUp for CRM, sales pipeline management and forecastingExperience using SketchUp or other AV design toolsAbility to produce AV schematics, technical drawings and equipment schedulesExperience working with AV integrators, LED display specialists, rental businesses, distributors or manufacturersExperience working alongside engineers on installations and project deliveryExperience with social media prospecting and supporting digital marketing activitiesWhat’s In It For You£30,000 basic salary, with potential flexibility depending on experienceUncapped commission with a competitive commission structure linked to net profit on sales and rental turnoverCommission eligibility subject to achieving at least 50% of targetsPension schemeLaptop providedUse of a company vehicle for work purposesSupport from the marketing team with social media content and project promotionAccess to LinkedIn Sales NavigatorTechnical design support, with the opportunity to produce designs independently where capableManufacturer training for products and technologies where requiredOpportunity to work alongside experienced engineers on customer projects and installationsUK and occasional international travel, with authorised travel expenses and overnight accommodation coveredWhat’s next? 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