Data Governance Manager

Overview

In this role you will shape how data is organized and trusted across VF Corporation’s global media activity. You will build and maintain a global governance framework, enabling consistent taxonomies, data dictionaries and source catalogs. You’ll collaborate with Publicis and VF teams to improve reporting accuracy and decision-making. The role sits at the crossroads of analytics, activation and planning, offering scope to modernize tooling and scalable processes while contributing to a data-driven culture.

Pay / Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave

Responsibilities

• Develop and evolve a global data governance framework covering workflows, standards, taxonomies and procedures
• Own taxonomy governance across dashboards, planning tools and data-enabled systems, ensuring consistent information structure
• Maintain the global data dictionary with aligned definitions, metadata and structures
• Build a catalogue of data sources, ownership, usage and lineage across Publicis and VF Corporation
• Monitor data quality and compliance, coordinate improvements with global teams
• Partner with analytics, activation, planning and market teams to resolve data challenges and strengthen reporting accuracy
• Contribute to the data and reporting roadmap by identifying opportunities for better tools, automation and scalable processes

Key requirements

• Proven experience in data governance, data management or analytics in digital marketing or multi-market environments
• Strong understanding of taxonomies, metadata standards and data quality processes
• Practical knowledge of digital media platforms (Meta Ads Manager, TikTok Ads Manager, DV360, Google Ads)
• Experience with BI/visualisation tools (Power BI, Tableau, Looker Studio)
• Confident Excel skills (pivot tables, lookups, data manipulation)
• Clear communication skills for diverse stakeholders
• Collaborative and organized approach with ability to lead multiple governance workstreams

• clear communication
• collaboration
• ownership
• data governance
• taxonomy and metadata management
• data quality

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