Europe & Middle East Content Localisation manager 

Overview

In this role you will shape IG’s European content strategy, deciding what to translate, adapt, or create locally to drive search visibility and conversions. You’ll lead the content workstream for migrating to a new European site, collaborating with Marketing, Compliance and MarTech. Your work will balance commercial value with regulatory clarity, delivering scalable localisation across markets. This is a hands-on, cross-functional role that combines project leadership with language quality for French or German content. You will help IG grow its presence in Europe through strategic content decisions and efficient processes.

Pay / Benefits

• competitive salary
• Flexible Benefits Package
• Private medical cover for you and your family
• Life insurance
• Gym membership contributions
• 25 days holiday + birthday day + volunteering days (28 total)

Responsibilities

• Own the European content roadmap prioritising localisation and creation by market based on search opportunity and commercial value
• Decide for each content item whether to translate, adapt, or create locally with clear, repeatable standards
• Identify relevant English-language content for European audiences and bring it to market quickly
• Manage translation partners and AI-assisted translation workflows; ensure high-quality French or German content
• Collaborate with Compliance to establish efficient review processes meeting market requirements
• Project-manage the migration to the European website including content inventory, mapping, QA and launch checks
• Monitor and report on European content performance (rankings, traffic, conversions) and translate findings into priorities
• Coordinate with Marketing, Product and in-market teams to support campaigns and customer needs
• Develop documentation, templates and playbooks to scale localisation across markets and languages
• Identify ways to accelerate the team and act as a growth engine for IG, with curiosity about AI

Key requirements

• Fluent or native French or German, with strong English writing/speaking
• Proven experience in content, localisation, editorial or digital marketing with scalable content delivery
• Strong project management skills for cross-functional projects and deadlines
• Commercial and data-led judgement using performance data for prioritisation
• Strong stakeholder management and ability to influence without direct authority
• Excellent attention to detail and ability to deliver accurately at pace
• Curiosity about AI and its potential to improve translation and content workflows
• Nice-to-haves: SEO familiarity, website migrations or replatforming, financial services/fintech or regulated industry experience, CMS and translation management tools experience, additional European languages

• stakeholder management
• ownership mindset
• attention to detail
• SEO basics including keyword research and on-page optimization (nice to have)
• experience with translation management tools or vendors
• CMS familiarity

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