Overview
In this newly created Head of Marketing role, you own the marketing strategy across touring entertainment brands and lead a small team. You will collaborate with external agencies to drive customer acquisition and ticket sales while delivering measurable commercial results. You’ll shape multi-brand campaigns, monitor performance, and use data-driven insight to steer decisions. This is an autonomous, leadership-focused opportunity within a dynamic live entertainment business.
Pay / Benefits
- salary 60,000 plus benefits
- 25 days holidays
- autonomy within leadership
- opportunity to shape a newly created role
- leadership visibility
- collaborative and entrepreneurial environment
Responsibilities
- Create and implement the overall marketing strategy across multiple live events and brands
- Drive audience growth, customer acquisition and ticket sales
- Lead, develop and coach a four-person marketing team
- Manage external agencies for paid media, SEO and digital channels
- Oversee CRM, digital marketing, social media, content and brand activity
- Monitor campaign performance, ROI and ROAS
- Leverage customer insight to guide decisions
- Collaborate with commercial and operational stakeholders
- Support launches into new venues and locations
Key requirements
- Experience in Marketing Manager, Senior Marketing Manager, Growth Marketing Manager or Head of Marketing roles
- Proven ability to develop and deliver multi-channel marketing strategies
- Strong knowledge of digital marketing, CRM and customer acquisition
- Data-driven with ability to analyze performance and optimize campaigns
- Budget management and experience working with external agencies
- Previous team leadership experience
- Excellent communication and stakeholder management skills
- Hands-on contributor to both delivery and strategy
- stakeholder management
- communication
- hands-on delivery
- digital marketing
- CRM
- customer acquisition
…
