Market and Customer Researcher

Overview

In this role you will conduct end-to-end market and customer research to inform product decisions and business strategy. You will work with cross-functional teams to design briefs, deliver mixed-method studies and always-on insights, and translate findings into actionable recommendations. You will help shape the Voice of Customer capability and ensure customer understanding guides priorities and measures of success. This position offers a hands-on role in a collaborative, data-driven Insights team within AJ Bell’s D2C business.

Pay / Benefits

• competitive starting salary
• 25 days holiday + bank holidays
• 6% pension with matched contributions
• Discretionary bonus
• Share schemes (including free shares and BAYE)
• Health Cash Plan

Responsibilities

• Manage end-to-end mixed-method research projects combining desk, qualitative, and quantitative approaches
• Collaborate with product, marketing and digital teams to develop clear research briefs
• Design and deliver quantitative surveys, including questionnaire design and results analysis
• Create and run qualitative research programs including recruitment, discussion guides, stimuli and interviews
• Own competitor tracking and produce timely insight packs with implications
• Conduct desk research using public and third-party sources to map market trends
• Analyse data and distill insights into clear, actionable reports grounded in consumer truth
• Communicate findings to internal stakeholders and influence decision-making
• Coordinate with external agencies to deliver high-quality research with value for money
• Support developing the Voice of Customer capability and evaluate new data sources and platforms
• Collaborate with researchers across the business to translate insights into UX, product and customer experience outcomes
• Monitor research data quality, agency services and platforms and identify efficiency improvements
• Engage with stakeholders for feedback on research impact and continuously improve processes

Key requirements

• Experience supporting or delivering multi-stage research projects with qualitative and quantitative methods
• Practical experience in quantitative research: questionnaire development, survey build and data analysis
• Experience in qualitative research: recruitment, discussion guides, stimuli and interviews
• Experience in customer or consumer research, including always-on or trigger-based methods
• Strong market and competitor research experience with reporting to senior audiences
• Strong desk research skills using public, third-party and internal data
• Experience working with research agencies or external partners
• Good brief-writing skills translating stakeholder needs into research approaches
• Strong analytical and logical thinking to synthesize data into insights
• Understanding of how insights influence product, propositions and digital customer experience
• Project management skills to handle multiple priorities

• Clear written and verbal communication
• Stakeholder engagement
• Curiosity and willingness to challenge assumptions
• Market research methods (surveys, interviews, focus groups, sampling)
• Statistical techniques including descriptive statistics; awareness of regression and multifactorial analysis
• Qualitative analysis: thematic coding and interpretation

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