Lead Content Designer

Overview

In this Lead Content Designer role, you will shape high-quality, user-centred content across Yorkshire Water’s digital platforms. You will lead best-practice content design, champion accessibility and our brand voice, and coach colleagues to strengthen content excellence. Working in a cross-functional team, you’ll improve customer journeys and drive measurable improvements in the digital experience. This role offers a chance to influence how customers find services and complete tasks at scale, within a supportive, values-driven culture.

Pay / Benefits

• competitive salary
• pension scheme (up to 12%)
• 25 days annual leave plus bank holidays + 2 wellness days
• bonus opportunity
• health/care benefits options
• cycle to work scheme, gym discounts

Responsibilities

• Lead content design standards and coach colleagues to raise quality
• Create, edit and publish digital content using Umbraco CMS
• Advocate user-centred content decisions based on insights
• Map customer journeys to identify pain points and opportunities
• Develop user stories and content requirements from research and data
• Write clear, accessible content in plain English
• Engage stakeholders to demonstrate value of content design
• Govern, maintain and optimise content lifecycle
• Review journeys to improve UX
• Ensure content accuracy, relevance and quality
• Create engaging, accessible digital content for goal achievement
• Conduct regular website audits for accessibility and accuracy
• Apply SEO best practices to metadata, headings and pages
• Collaborate across teams to deliver insight-led content plans
• Support digital projects by embedding content requirements
• Provide guidance on writing for digital channels
• Build relationships with subject matter experts for accuracy
• Manage content across Yorkshire Water’s digital platforms
• Stay up to date with digital trends and best practices
• Lead, coach and develop others to promote content excellence
• Demonstrate organisational values and professionalism
• Take ownership of delivering high-quality content and experiences

Key requirements

• Experience creating clear, accessible, customer-focused digital content with research-informed decisions
• Excellent writing, editing and proofreading with attention to detail
• Creative, innovative mindset with opportunity-identification skills
• Strong communication and stakeholder management; ability to influence varied audiences
• Experience developing content plans and managing content in a CMS
• Good understanding of SEO and digital content optimization
• Strong analytical and problem‑solving skills using data to improve experiences
• Experience collaborating with developers, UX/UI designers and stakeholders
• Ability to manage multiple priorities in a fast-paced environment
• Customer advocate mindset and collaborative team player
• Alignment with Yorkshire Water’s values and behaviours

• strong communication
• stakeholder management
• collaborative teamwork
• Umbraco CMS
• SEO best practices
• content governance and lifecycle management

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