Marketing manager in fire safety consultancy

Описание

Ashton Fire is a dynamic and rapidly developing fire safety and engineering consultancy. We have recently expanded our offering with the launch of a sister company, Ashton Flow, currently in its start-up phase. Ashton Flow is a specialist people movement consultancy, supporting clients worldwide. Across both businesses, we operate from a strong ethical platform, with social and environmental values embedded at the core of our organisation and service delivery. We are committed to creating safer, better-designed buildings.

Задачи

• Drive our marketing vision and objectives through Strategy and Planning
• Take ownership of our Digital Marketing & Social Media to build our digital presence
• Lead Content Creation and Design transforming ideas into content that captures attention and drives impact
• Oversee our Brand Management, ensuring consistency while shaping and protecting our brand identity
• Support and lead Marketing Events from concept through to execution
• Develop and implement comprehensive marketing strategies aligned with business objectives for the Ashton group
• Conduct market research and competitor analysis to identify opportunities and support strategic direction
• Responsible for managing the Marketing Budget
• Identify and secure opportunities to market our companies in relevant industry spaces, publications and events
• Manage and grow our LinkedIn presence for both companies, creating engaging content that builds our brand presence and supports wider business objectives
• Plan and execute multi-channel marketing campaigns including email marketing, content marketing, and SEO initiatives
• Oversee and maintain both company websites, ensuring content is current, engaging and conversion-focused
• Create marketing materials for external and internal use, including brochures, presentations, flyers and digital assets using tools such as Canva or Publisher
• Develop case studies for our websites and to support tenders that showcase our project portfolio and experience across all services and building types
• Ensure all design materials align with brand guidelines and cohesive feel across the Ashton group
• Lead and support promotional events from concept through execution across the Ashton Group and individual workstreams
• Design, order and distribute brand merchandise as required for internal and external use
• Develop, document and maintain comprehensive brand guidelines across the group. Ensuring consistent approach for both internal and external documents
• Ensure brand consistency across all marketing channels and communications
• Lead and support promotional events from concept through execution
• Create supporting marketing materials for in-person events, webinars and other events as required for the Ashton group and individual workstreams
• Coordinate the use of external photographers to support internal and external events

Требования

• Proven experience in a marketing role with both strategic and hands-on responsibilities
• Strong design capabilities with proficiency in Canva and similar design tools
• Demonstrated success managing social media accounts, particularly LinkedIn
• Solid understanding of SEO, email marketing, and content marketing best practices
• Experience planning and executing integrated marketing campaigns across multiple channels
• Ability to manage competing priorities and work autonomously
• Upbeat personality with a high level of integrity and ethics
• Excellent organisation, communication and time management skills
• Flexible on taking on new tasks outside the core role
• Multi-tasking team player
• Proficiency in Microsoft Office, particularly Word, Excel and Outlook
• Fluent English (spoken, written and comprehension)

Условия

• Hybrid Approach: Work a blend of where you’re most productive- whether from home or the office, the choice is yours
• 9-Day Fortnight: Enjoy an extra day off every two weeks, giving you more time to focus on what matters most
• Core Hours: Shape your workweek around our flexible core hours, making it easier to balance work and life
• 25 Days Holiday: Take time to recharge with 25 days holiday (+ bank holidays), rising to 30 days at 9 years’ service
• Flexible Bank Holidays: Choose when to take your bank holidays, giving you the freedom to celebrate what matters to you
• Enhanced Pension: Enjoy peace of mind for the future with 6% employer pension contributions, rising to 8% at 5 years’ service
• Enhanced Parental Leave: Enhanced maternity leave and 4 weeks of fully paid paternity leave
• Private Medical: Comprehensive health coverage through Bupa, plus access to our health cash plan
• Mental Health Support: 24/7 access to medical advice through our Employee Assistance Programme
• Bonus Scheme: Annual discretionary bonus based on both company and personal performance
• Professional Registration Scheme: Bonus scheme to award for becoming chartered and registering for membership with professional institutions
• Christmas Shutdown: Enjoy a company-wide break between Christmas and New Year on top of your annual leave
• Company Events: Monthly socials with your local office and three company-wide events per year

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