Content Marketing Manager

Overview

As the leading European ETF provider, Amundi ETF seeks a commercially-minded Content Marketing Manager to translate complex investment concepts into clear, engaging stories for digital wealth, retail, and professional audiences. You will collaborate with cross-functional teams across Europe to deliver content that educates, engages and drives ETF adoption across multiple channels. You’ll shape messaging, formats and campaigns that differentiate Amundi ETF in a competitive market. This role combines strategic storytelling with hands-on content creation and channel alignment.

Responsibilities

• Define differentiated messaging and positioning for the ETF range focused on digital wealth and retail audiences
• Translate product detail and market data into concise narratives for multiple audience types
• Conduct competitor analysis and monitor industry trends to identify content opportunities
• Ensure consistent value proposition and messaging pillars across all content
• Plan and deliver a broad suite of content aligned to marketing priorities and audience needs
• Develop accessible and compelling content on ETF concepts for retail, digital wealth, intermediaries and professionals
• Generate ideas for new content formats, campaigns and storytelling approaches
• Develop content for the digital wealth segment (digital banks, advisors, online platforms) and collaborate with channel partners
• Enhance end-client content experience through innovative formats, tone and channels
• Work with sales, product specialists and external partners to deliver integrated campaigns
• Coordinate with broader Amundi teams to ensure accuracy, compliance and alignment with group standards
• Adhere to FCA rules and internal policies and seek compliance guidance when needed

Key requirements

• Minimum 4-6 years’ experience in a marketing role within the investment industry, with significant content-focused work
• Experience serving digital wealth, intermediary or retail investment sectors; familiarity with professional audiences is a plus
• Excellent written and spoken English; additional European language is an advantage
• Understanding of ETFs and asset management; credibility with product/investment specialists
• Ability to manage a broad, varied workload with both strategic and time-sensitive tasks
• Regulatory knowledge (FCA familiarity preferred) and ability to work with compliance
• Proficiency with MS Office; experience with Canva and Turtl is highly appreciated
• Business degree at university or business school

• Outstanding writing skills
• strong initiative and fast learner
• ability to work independently and in a team
• MS Office proficiency
• Canva
• Turtl

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