Retail Media Director

Overview

In this role you will lead innovative retail media work for key clients, translating business objectives into shopper-driven strategies. You will shape retail media activation, oversee performance across platforms, and build trusted relationships with senior client stakeholders. You will develop and grow teams across London and India, delivering commercially effective campaigns in a dynamic commerce landscape. You will work closely with cross-functional groups to drive growth and showcase Publicis Commerce capabilities, blending strategy with execution.

Pay / Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave

Responsibilities

• Lead development of eRetail and retail media strategies aligning business objectives with shopper behavior and retailer opportunities
• Set strategic direction for activation and oversee campaign performance across platforms such as Amazon Advertising, Epsilon Retail Media and Criteo
• Own senior client relationships and ensure high-quality, on-brief delivery across the team
• Define KPIs and performance frameworks, turning data into actionable insights and improvement plans
• Drive client growth by shaping strategic roadmaps and identifying new retail media opportunities
• Lead cross-functional collaboration across Retail Media, Commerce Strategy, Solutions and wider agency teams
• Lead and develop retail media talent across London and India, overseeing budgets, QA, and client delivery

Key requirements

• Strong retail media expertise gained in agency, retailer, or platform environments
• Practical knowledge of Amazon Advertising, Epsilon Retail Media or Criteo
• Understanding of retail search, attribution, conversion optimization, and consumer behavior
• Experience managing significant client accounts and senior stakeholder relationships
• Ability to connect strategy with execution and optimize campaigns
• Strong leadership and people-management skills
• Excellent communication and presentation abilities
• Curious, commercially minded approach to commerce; strong Excel and PowerPoint skills
• Experience or certifications across Amazon Advertising, Amazon DSP, Vendor Central, Brand Analytics, Epsilon Retail Media, Criteo or similar platforms (advantage)

• leadership and people-management
• strong communication and presentation
• collaboration and cross-functional teamwork
• Amazon Advertising
• Epsilon Retail Media
• Criteo

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