Growth Performance Marketing Stategist for B2C AI Scale-up Company – London, NY or Miami

Overview

As Growth Marketing Strategist, you help leading DTC brands adopt and scale direct-mail as a growth channel. You collaborate with brand clients, data/experiment teams, and internal stakeholders to design tests, analyze results and translate insights into strategy and product direction. You bridge digital and physical marketing, driving incremental revenue through targeted campaigns and lifecycle optimization. This role combines hands-on experimentation with strategic guidance to shape the direct-mail program across clients.

Responsibilities

• Partner with top brands to identify direct-mail opportunities across lifecycle and e-commerce funnels
• Design, launch and monitor direct-mail experiments (win-back, loyalty, post-purchase) with clients and internal teams
• Use data to define segments, KPIs, incremental lift and optimization recommendations
• Provide actionable insights and strategic recommendations to customers and engineering teams for product direction
• Own execution timelines, campaign coordination, and stakeholder communication to ensure on-time delivery
• Maintain strong client relationships, clearly communicating performance and gathering feedback for improvement
• Create repeatable processes and templates for testing, optimization and scaling across clients
• Monitor and report campaign performance (response rates, ROAS, incremental revenue) and feed learnings back to analytics and product

Key requirements

• Proficiency in data analysis and experimentation, with ability to run A/B tests and interpret results
• Strong understanding of the e-commerce ecosystem, funnel dynamics, acquisition and lifecycle marketing
• Solid grasp of lifecycle marketing and customer journey optimization
• Excellent interpersonal and communication skills for client partnerships and presenting results
• Strong organizational skills, capable of managing campaigns end-to-end and multiple projects
• Ownership mindset with proactive problem-solving and drive for better results
• Willingness to work 5 days a week in the Central/West London offices

• effective communication
• relationship-building
• proactive problem-solving
• data analysis
• A/B testing
• lifecycle marketing

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