Manager, Amplification (PR & Content)

Overview

In this role you shape client narratives on owned channels and drive visibility beyond them. You will lead day-to-day PR delivery, pitch stories, arrange interviews, and plan content for campaigns with sport brand partnerships, extending reach through publishers and creators. You’ll collaborate with the Content & Creative team and cross-functional partners to plan and execute amplification strategies. This is a hands-on, fast-paced role that combines storytelling with content that travels and measurable impact.

Responsibilities

• Write and sell in press releases, pitches and briefing materials to national, sports, trade and consumer media
• Line up and manage interviews for talent, ambassadors and spokespeople from briefing to on-the-day support
• Spot reactive opportunities and support press activity at events and shoots
• Build media lists and track/report coverage using Muck Rack or similar
• Source and vet creators; manage creator outreach, briefing and approvals with creative and account teams
• Track creator performance and recommend next steps
• Contribute to content planning for client campaigns, including content series and activations, working with creative/account teams
• Feed in ideas, formats and hooks with a focus on content that travels
• Own the amplification plan to extend reach through publishers, partners and creators
• Report on content performance and feed learnings into the next plan
• Align timings, formats and assets with clients’ social teams and agencies within the Dentsu group
• Manage content calendars and scheduling with delivery partners
• Keep deliverables, deadlines and approvals on track across clients, rights holders and publishers
• Support the Business Director in presenting plans and results

Key requirements

• Prior hands-on PR experience, ideally agency-side, in sport, entertainment or consumer brands
• Track record of securing coverage and interviews
• Experience with Muck Rack, Cision, Meltwater or similar, including coverage reporting
• Experience identifying and working with creators
• Strong instinct for compelling content and how it travels across social and publisher channels
• Organised, confident with multiple stakeholders, and a strong writer

• Stakeholder management
• Strong writing ability
• Ability to juggle multiple tasks and stakeholders
• Muck Rack
• Cision
• Meltwater

…