Location: Shoreditch, LondonSalary: Up to £50,000 DOEWorking Pattern: 4 days in the office, 1 day working from home
I’m currently recruiting for a Marketing Manager on behalf of a growing purpose-built student accommodation (PBSA) operator in London.
This is an exciting opportunity to take ownership of the marketing strategy across a growing portfolio of student accommodation properties, driving occupancy, increasing brand awareness and maximising booking conversions.
The successful candidate will play a key role in developing and delivering multi-channel marketing campaigns, managing digital performance and ensuring a consistent brand experience across all properties.
Key Responsibilities
Marketing Manager – PBSA
Location: Shoreditch, LondonSalary: Up to £50,000 DOEWorking Pattern: 4 days in the office, 1 day working from home
I’m currently recruiting for a Marketing Manager on behalf of a growing purpose-built student accommodation (PBSA) operator in London.
This is an exciting opportunity to take ownership of the marketing strategy across a growing portfolio of student accommodation properties, driving occupancy, increasing brand awareness and maximising booking conversions.
The successful candidate will play a key role in developing and delivering multi-channel marketing campaigns, managing digital performance and ensuring a consistent brand experience across all properties.
Marketing Strategy & Campaigns
- Develop and deliver annual marketing plans aligned with occupancy and revenue targets across the portfolio.
- Plan and execute campaigns around the student booking cycle, including early-bird offers, rebookers, referrals, group bookings and summer stays.
- Monitor campaign performance and optimise activity to maximise enquiries, bookings and return on investment.
- Support marketing strategies for new property launches and pre-opening activity.
Brand, Content & Communications
- Maintain brand consistency while showcasing the individual identity of each property.
- Oversee content across social media channels, including Instagram, TikTok and YouTube, alongside photography, video and virtual tours.
- Manage photo and video shoots, working with external suppliers from initial briefing through to final delivery.
- Develop marketing collateral for students, parents, universities, agents and other partners.
- Work with PR partners to increase brand awareness, media coverage and online visibility.
Digital Marketing & Acquisition
- Manage paid search, paid social, SEO and emerging generative engine optimisation (GEO) activity.
- Oversee relationships with external digital marketing and SEO agencies.
- Drive enquiry generation and improve conversion rates across all marketing channels.
- Support international student acquisition through relevant digital platforms and agent networks.
Website, CRM & Customer Journey
- Take ownership of the website and landing pages, ensuring content is accurate, engaging and optimised for conversion.
- Manage CRM and lifecycle marketing activity through HubSpot or a similar platform, including email campaigns, automated workflows and WhatsApp communications.
- Maintain accurate lead data and ensure enquiries are effectively routed to on-site sales teams.
- Develop customer communications covering enquiries, bookings, onboarding, resident feedback and promotional campaigns.
- Manage external listings across agent networks and affiliate platforms.
Resident Experience & Reputation
- Support on-site teams in maintaining high presentation standards across show flats and marketing spaces.
- Work with property and community teams to promote resident events and ensure activity aligns with the brand.
- Develop campaigns to encourage resident reviews and improve ratings across Google and relevant student accommodation platforms.
- Manage resident feedback initiatives and use insights to improve the customer experience.
Reporting, Budgets & Market Insight
- Monitor competitor activity and market trends, providing regular insight to senior leadership.
- Track key marketing metrics, including enquiries, conversion rates, cost per booking and occupancy performance.
- Manage central and property-level marketing budgets, reporting expenditure against plan and supporting forecasting.
- Manage agencies, freelancers and suppliers, ensuring delivery against agreed budgets, deadlines and performance targets.
- Use customer feedback and market intelligence to inform marketing, pricing and product decisions.
About You
Essential Experience
- At least five years’ experience delivering multi-channel marketing campaigns against commercial, revenue or occupancy targets.
- Strong hands-on experience across digital marketing, paid media, SEO, website management and content creation.
- Experience managing CRM platforms, including email marketing and automated customer journeys.
- A data-driven approach, with the ability to analyse campaign performance, measure ROI and manage budgets effectively.
- Proven experience managing external agencies, suppliers and internal stakeholders.
- Strong organisational skills, with the ability to prioritise competing deadlines and take ownership of projects.
- Excellent attention to detail and a strong understanding of brand positioning and customer experience.
- A proactive, collaborative and solutions-focused approach.
Desirable Experience
- Background in real estate, hospitality, build-to-rent (BTR) or purpose-built student accommodation (PBSA).
- Experience in international student marketing or working with student recruitment agents.
- Involvement in launching new developments, venues or products.
- Familiarity with WordPress, Canva and basic video editing.
Additional Information
- Based at the operator’s head office in Shoreditch, London.
- One work-from-home day per week.
- Flexibility to work additional hours where required by the needs of the business.
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