e-commerce & marketing manager in fashion

Описание

We’re looking for a commercially minded E-commerce & Marketing Manager to take ownership of our day-to-day DTC business and help drive online growth. This is a hands-on role for someone who understands how Shopify, merchandising, stock, email, content and paid media work together commercially. You’ll be responsible for keeping the site performing, making sure key products are visible and replenished, coordinating launches and marketing activity, and turning weekly performance data into clear actions.

Задачи

• Own Shopify day to day, including homepage updates, collections, navigation, merchandising and product pages
• Manage product launches and ensure new stock and replenishments go live promptly
• Work closely with merchandising to monitor stock, sell-through and size availability
• Ensure bestselling and priority products are appropriately replenished and visible on site
• Identify slow-moving products and recommend actions to improve sell-through
• Optimise product discovery, cross-selling, conversion and customer journey
• Plan and manage the weekly and monthly e-commerce and marketing calendar
• Manage Klaviyo campaigns, launches, product stories and segmentation
• Coordinate launches across website, email, organic social and paid media
• Turn campaign, studio, BTS and movement content into commercially relevant product stories
• Brief and coordinate paid-social creative
• Review marketing performance and adjust priorities based on what is working
• Work closely with the founder on product priorities, imagery and copy while respecting the overall creative direction
• Stay commercially plugged into customer behaviour, product performance and the wider fashion market
• You will provide a clear weekly report covering online sales, traffic, conversion rate, average order value, bestselling and slow-moving products, stock and size availability, replenishment requirements, product and category performance, email performance and revenue, campaign performance, paid-social performance, key commercial opportunities, risks or issues requiring attention, and priorities and recommended actions for the following week

Требования

• Strong hands-on Shopify experience
• Experience in e-commerce, DTC or digital commerce, ideally within fashion
• Strong understanding of merchandising, stock and sell-through
• Experience using Klaviyo
• Comfortable analysing sales, product and marketing performance
• Strong commercial instinct and confidence working with revenue, conversion and AOV
• Able to translate data into clear actions
• Strong organisational and project-management skills
• Proactive, detail-oriented and highly responsive
• Comfortable working independently and taking ownership
• Able to balance commercial priorities with brand and creative direction
• A strong understanding of the fashion and digital-commerce landscape

Условия

Part-time / Freelance — 2–3 days per week

#J-18808-Ljbffr…