Crawley (Hybrid, 3 days office, 2 days WFH)
Talent Hub® is working in partnership with a well-known consumer focused UK organisation to find their Head of Digital. This Head of Digital role is a high-profile position, leading digital strategy across multiple websites and digital services apps, also being a key part of their senior leadership team.
The Role
You will own and deliver the digital strategy, driving commercial growth and a best-in-class experience for their customer base, with a key focus on new customer acquisition and growth! You will lead the digital team, manage a significant budget and agency partners, and act as the business’s digital and AI champion.
Key Responsibilities for this Head of Digital job:
- Develop and deliver the digital strategy across all websites and apps
- Lead conversion rate optimisation, with a robust, ongoing testing programme
- Own the SEO and GEO roadmap, setting KPIs and future-proofing the business for AI search
- Champion a data-first culture, with clear dashboards and actionable insight for stakeholders
- Lead, manage and develop the digital team
- Hold full accountability for the digital budget
- Manage digital agencies and technology partners, ensuring delivery on time and on budget
- Work alongside the other senior heads to deliver a cohesive strategy
For this Head of Digital job, you should have:
- Successfully worked at senior Head of Digital / Growth / Performance level for several years, for a large organisation, and successfully grown the customer base, conversions and increased revenue.
- Experience managing a complex digital ecosystem of multiple websites, apps and analytics platforms
- Proven senior digital leadership experience, with a track record of driving commercial growth.
- Strong knowledge of the full digital marketing mix, including SEO, GEO, PPC, CRO, content, social and email
- Hands-on experience with Optimizely (EPiServer) or an equivalent CMS
- Practical experience of AI-driven solutions, such as personalisation and predictive analytics, with an understanding of ethical AI and data privacy
- Highly data-literate, with expertise in GA4, Google Search Console, SEMRush
- Experience managing large budgets and demonstrating clear ROI
- Excellent stakeholder management skills, with the ability to influence at every level
Benefits include:
- Excellent monthly car allowance
- Hybrid working, and many many more benefits!
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