Business Development Manager

Company: XO Soda
Apply for the Business Development Manager
Location: London
Job Description:

Are you the kind of person who can walk into a café, clock the fridge layout and already be thinking: “XOXO belongs here”? Do you thrive on building real relationships and bringing bold brands to life in the real world? Well, look no further.

We’re looking for a standout Business Development Manager to drive visibility, volume and vibrant partnerships across London. If you’re obsessed with growing challenger brands, building standout customer relationships and bringing a category to life, we want to hear from you.

This is very much a field-based role! You’ll be out and about across London, meeting customers, opening new doors and building relationships face-to-face. We’re looking for someone who loves being on the ground, getting stuck in and bringing the XOXO brand to life, rather than sitting behind a desk.

Territory Account Management

Own and grow a portfolio of key independent accounts and regional chains across London

Drive volume and visibility via promotional sell-in, merchandising and trade activation

Build strong, long-term relationships with cafés, bars, convenience stores and lifestyle retailers

Lead sell-in conversations with cafés, bars, convenience stores and lifestyle retailers

Deliver against monthly volume, distribution and menu listing targets

Own CRM and reporting across your accounts

Monitor trade compliance and in-store promotional performance

Field Intelligence & Feedback

Share market, shopper and competitor insights to help guide commercial strategy

Feed into product innovation and channel-specific execution plans

Work closely with the Head of OOH for coaching, performance tracking and support

Partner with Wholesale NAM to ensure smooth handovers and volume uplifts

Previous experience working with independent cafés, bars or lifestyle retailers

Strong understanding of London’s café, hospitality and lifestyle-led retail landscape

A confident communicator, commercially astute and naturally self-led

Proven success in sales, account management or customer success

Comfortable working in a fast-paced, high-growth environment

Passion for culture-led, disruptive brands

STRUCTURE OF ROLE

Your job is to drive volume and visibility across London through exceptional account management, new business development and trade execution.

The Business Development Manager is the face of XOXO Soda for local accounts, delivering standout customer experiences that turn first-time stockists into long-term partners.

MEASURES OF SUCCESS

New account wins across the region

Distribution, menu listings and multisite targets

Repeat order rate and uplift in volume

Effective trade promotion and compliance

Strong customer relationships and retention

Be part of a fast-growing brand shaking up the drinks industry

Join a fun, ambitious and high-energy team that’s obsessed with what we do

Make a real impact across one of our most important growth markets

Free XOXO sodas in the office!

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Posted: October 25th, 2026