Senior Public Relations Manager

• Develop and execute firmwide public relations strategies that enhance the visibility, reputation, and market positioning of the firm’s practices, attorneys, and thought leadership initiatives.
• Build, maintain, and leverage relationships with influential journalists, editors, and media outlets across legal, business, and industry publications to secure meaningful coverage and commentary opportunities.
• Identify, pitch, and place media opportunities that showcase firm expertise, client work, market insights, and partner thought leadership on emerging legal and business issues.
• Collaborate closely with Practice Groups, Business Development, and Marketing teams to align external communications with strategic business objectives and growth priorities.
• Lead the development of media strategies, messaging frameworks, press releases, announcements, award submissions, and profile-raising campaigns for firm initiatives and lateral partner arrivals.
• Prepare and coach partners and firm leaders for media interviews, press engagements, speaking opportunities, and other public-facing communications.
• Monitor media coverage, market developments, client activity, and industry trends, providing actionable insights and strategic recommendations to internal stakeholders.
• Coordinate public relations efforts across offices to ensure consistent messaging, effective campaign execution, and global alignment.
• Manage, mentor, and develop a team of (4) PR and communications professionals, overseeing work quality, workload allocation, professional development, and performance management.
• Track and analyze media engagement metrics and campaign performance, using data-driven insights to improve future public relations initiatives and communications strategies.
• Establish and implement PR best practices, departmental processes, and operational guidelines that drive efficiency, consistency, and excellence across the communications function.
• Contribute to long-term communications planning and departmental leadership while supporting broader firm business development, brand-building, and growth objectives.

Senior Public Relations Manager • New York, GB

#J-18808-Ljbffr…