Senior PR Manager – UK

Senior PR Manager – UK

伦敦社招全职职位 ID：A89389

职位描述

【Key Responsibilities】

• UK PR Execution
  • 1.Develop and execute the UK PR plan within the framework of the overall European PR strategy.
  • 2.Lead the execution of UK communications initiatives, including product launches, brand activities, media drive events, and other PR projects.
  • 3.Plan, execute, and support localized PR and communications activities in the UK market.
• UK Media Relations
  • 1.Build and maintain relationships with leading UK automotive and technology media, as well as relevant KOLs and influencers across the UK automotive industry.
  • 2.Organize local media briefings, interviews, media drive events, and other media engagement activities across the UK.
  • 3.Manage the preparation, localization, and distribution of press releases and other media communications materials for the UK market.
• Media & Public Sentiment Monitoring and Crisis Support
  • 1.Monitor the media and public sentiment landscape in the UK and promptly elevate relevant negative or potentially sensitive developments.
  • 2.Support the General Manager, UK, in implementing crisis communications plans and response mechanisms.
  • 3.Prepare regular UK media and public sentiment reports, including weekly and monthly updates.
• Content Localization & Communications Materials
  • 1.Coordinate the localization and adaptation of PR materials to align with British English and the UK market.
  • 2.Support the development and review of UK social media content from a PR and communications perspective.
  • 3.Work closely with the Head of Marketing, UK, to ensure consistency and alignment between PR and marketing communications.

职位要求

【Required Qualifications】

• 1.8–10 years of experience in automotive PR, communications, or brand communications, including at least 5 years of experience working in the UK market.
• 2.Professional fluency in English, with excellent written and verbal communication skills and a strong understanding of UK media styles and communications practices.
• 3.Strong understanding of the UK automotive media landscape, including leading automotive media outlets and relevant media practices.
• 4.Demonstrated experience in automotive PR execution, with the ability to independently coordinate and deliver UK market PR projects.
• 5.Strong execution capabilities and cross-cultural communication skills.

【Preferred Qualifications】

• 1.Experience supporting PR and communications activities for Chinese brands entering the UK market.
• 2.Established relationships with automotive media or relevant KOLs across the UK.
• 3.Experience in the new energy vehicle (NEV) industry.

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