Senior Director, Creative Effectiveness & Industry Strategy

Zappi is seeking a Senior Director, Industry Strategy (Creative Effectiveness) to lead advertising effectiveness and creative development, bridging external thought leadership with internal strategy. You’ll engage senior Marketing, Brand, Media, Creative, Commercial, Strategy, and Insights leaders and shape a scalable approach to advertising research and creative effectiveness.

The role requires 10+ years in advertising/marketing, with experience across brands, agencies, or platforms, plus a

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