Overview
In this role you will drive sales for our cloud security show, managing exhibition stands and sponsorships while executing the show strategy. You will build and nurture client relationships, close deals, and contribute to hitting targets as part of a collaborative events team. The position combines field and inside sales with ongoing market learning to grow revenue and value for attendees and partners. You will work closely with cross-functional colleagues to deliver a successful, market-relevant event.
Responsibilities
- Manage day-to-day sales, pipeline and admin
- Meet and exceed individual sales targets for the event
- Execute show strategy across new and existing business including exhibitor mix and sponsorship inventory
- Identify new business targets and prospective clients
- Listen to customer requirements and present solutions to secure sales
- Maintain and develop relationships with customers
- Arrange meetings with prospects and respond to inquiries
- Negotiate terms and close sales
- Create detailed written proposals and send promptly
- Gather market and customer information and monitor competitors
- Record sales per company process and review performance
- Achieve KPI of 90 minutes daily on phone/Teams/Zoom
- Prepare for power hours with targeted prospects
- Attend team meetings and share best practices
- Participate in sales and personal development training
- Undertake other duties as reasonably requested
- Execute the Event Director’s strategy and build market-facing pitches
- Meet customers and partners face to face when appropriate
- Monitor market and competitor activity
- Build professional relationships with clients, associations and partners
Key requirements
- Proven experience in B2B sales, ideally in exhibition stands, sponsorship, media or similar
- Strong track record of meeting and exceeding sales targets
- Experience managing a pipeline and a busy portfolio
- Confident on the phone with ability to open and grow accounts
- Strong negotiation and closing skills and ability to write persuasive proposals
- Curious about cloud security and technology; keen to learn the market
- Well organized with attention to detail in pipeline and records
- Willing to meet customers face to face and attend industry events
- Positive, collaborative team player who shares best practice
- relationship-building
- negotiation
- proactivity
- exhibition stand sales
- sponsorship sales
- proposal writing
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