Director, EMEA Web Strategy & Commercial Performance

Overview

In this senior role, you set the EMEA web strategy and convert it into measurable commercial growth. You will own the web channel’s contribution to pipeline, ARR and ROI, guiding investment and prioritisation across markets. You lead a large, multi-market web organisation, collaborating with cross-functional teams to align priorities and scale capabilities. You’ll champion data-driven decisions, experimentation, and AI-enabled personalisation to accelerate conversion. This role offers the opportunity to shape web strategy at scale within a growth-focused software company.

Pay / Benefits

• Generous pension scheme
• 25 days annual leave (+5 with buy option)
• 8 bank holidays
• Volunteer days (5 days per year)
• 50% income protection
• Health, dental and vision coverage

Responsibilities

• Own the EMEA web roadmap and translate regional priorities into a plan focused on pipeline, SQO, ARR, conversion and ROI
• Use data to drive commercial decisions, identify opportunities, and prioritise investment across the funnel
• Set experimentation and CRO agenda, including journey optimisation, personalisation and AI-led conversion
• Build scalable web capabilities across EMEA with common standards and reusable experiences
• Collaborate with cross-functional partners to align on the roadmap and balance competing priorities
• Lead and develop a high-performing web organisation and foster a culture of ownership and accountability
• Champion AI-driven performance acceleration and adopt emerging tools to improve speed, scale and targeting

Key requirements

• Significant leadership experience in web, CRO, experimentation, digital performance in B2B, SaaS or technology
• Track record of delivering measurable commercial outcomes through digital and web (pipeline, conversion, revenue, ROI)
• Experience building and coaching multi-market teams, including leaders
• Excellent stakeholder management and ability to influence senior colleagues without direct authority
• Deep knowledge of web strategy, customer journeys, CRO, analytics and performance insight
• Strong commercial/analytical mindset with evidence-based prioritisation
• Bold, curious and pragmatic approach with digital/AI fluency; able to operate in ambiguity; multilingual European markets experience advantageous

• stakeholder management
• leadership and people development
• collaboration and cross-functional influence
• web strategy
• conversion rate optimisation (CRO)
• experimentation

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