EMEA Content Manager

Overview

As EMEA Content Manager, you will shape and execute content strategies that boost awareness, engagement, and conversions across Consumer and Reimbursed journeys in the EMEA region. You’ll lead cross-functional, data-driven content, aligning with brand and commercial priorities to elevate quality and impact. You will work with regional teams and partners to localize and scale content, driving business growth. This role offers the chance to advance Abbott’s digital and content capabilities across a diverse market landscape.

Responsibilities

• Lead content strategy and planning for Consumer and Reimbursed priorities in EMEA
• Develop audience-centric content journeys and support market localization
• Partner with Brand, Media, CRM, Retail & eCommerce to deliver integrated content plans
• Ensure content development, approval, deployment, and optimization across touchpoints
• Improve content quality, governance, performance, and scalability via best-practice frameworks and agency partnerships
• Utilize SEO, analytics, AI, and audience insights to enhance content effectiveness
• Collaborate with global, regional, and market stakeholders to deliver integrated strategies
• Work with market teams and agencies to ensure localization, governance, and execution across EMEA
• Leverage customer, market, and performance insights to improve content impact and business results
• Plan for AI-enabled content creation, optimization, and automation as the role evolves

Key requirements

• Significant experience in content marketing/strategy within healthcare, nutrition, FMCG, consumer health, or similar regulated industries
• Proven ability to develop and execute integrated content strategies across digital, CRM, eCommerce, retail media, and social channels
• Strong understanding of SEO, content performance, CRM, insights, and digital measurement
• Experience in matrixed, cross-functional, multi-market environments with coordination across regional and local stakeholders
• Strong stakeholder management, communication, and project leadership skills
• Experience with content management systems, analytics platforms, content operations processes, and AI-enabled content tools

• Stakeholder management
• Communication
• Project leadership
• SEO
• Content management systems
• Analytics platforms

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