Key Account Manager – FMCG

Company: Zachary Daniels
Apply for the Key Account Manager – FMCG
Location: East Midlands
Job Description:

Get AI-powered advice on this job and more exclusive features.

This range is provided by Zachary Daniels. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Location: Field-based (UK-wide coverage, with 1 or 2 days a week in East Midlands office)

Reporting To: Head of Sales

Role Summary:

We are seeking a driven and commercially minded Key Account Manager to help grow market share across forecourt, convenience, and symbol group retailers. This is an excellent development opportunity for someone with field sales or junior account management experience, ready to step up and take ownership of regional and national retail group accounts.

As the Key Account Manager, you’ll work both at store level and with buyers at head office, focusing on increasing product distribution, improving visibility, and driving sales through exceptional account management and field execution.

Key Responsibilities:

  • Manage and grow a portfolio of forecourt, convenience, and symbol group accounts, increasing product listings and in-store presence.
  • Identify and secure new business opportunities within aligned customer groups, targeting both head office and site level decision makers.
  • Build strong relationships with key buyers, regional managers, and franchisees to support product expansion and promotional activity.
  • Conduct regular store visits nationwide to ensure product availability, visibility, compliance with planograms, and delivery of promotional plans.
  • Act as a brand ambassador, training store teams and championing the product portfolio.
  • Prepare and deliver business reviews and account plans for key customers.

Experience & Skills Required:

  • Minimum 2 years’ experience in Field Sales or Key account manager, ideally within FMCG environments
  • Experience working with forecourt or convenience retailers (e.g., symbol groups, independent retailers, or petrol forecourts).
  • Strong commercial awareness and an understanding of driving ROI through visibility and availability.
  • Excellent communication and influencing skills, with the ability to engage stakeholders at all levels.
  • Passionate about brand building and delivering excellent customer experiences.

If you’re ready to take the next step in your sales career and join a forward-thinking FMCG business with ambitious growth plans, this Key Account Manager role could be the perfect opportunity. Apply today or contact us directly for a confidential discussion about the position and your experience.

BBBH34237

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Industries

    Wholesale

Referrals increase your chances of interviewing at Zachary Daniels by 2x

Sign in to set job alerts for “Key Account Manager” roles.

East Midlands, England, United Kingdom 1 week ago

East Midlands, England, United Kingdom 3 weeks ago

East Midlands, England, United Kingdom 6 days ago

East Midlands, England, United Kingdom 4 days ago

East Midlands, England, United Kingdom 5 hours ago

East Midlands, England, United Kingdom 1 day ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr…

Posted: October 22nd, 2026