Senior Digital Analyst (Data Activation)

Overview

In this Senior Digital Analyst role, you will own marketing data activation, focusing on the Reverse ETL ecosystem to enable Wise Marketing teams to safely use first-party data across advertising platforms. You’ll collaborate with Analytics and Data Engineers to build scalable, observable activation pipelines and ensure data accuracy and governance. You’ll diagnose issues end-to-end and help teams choose the best activation approach, from warehouse-based to real-time tracking, contributing to a robust digital analytics stack.

Responsibilities

• Own Paid Media activation through data warehouse, Reverse ETL, and related data ecosystem
• Move monitoring and observability of activation pipelines from manual checks to production-grade
• Build and maintain Marketing-specific datasets using SQL and dbt for audiences and conversion signals
• Collaborate on modelling patterns, architecture, and standards, owning the Marketing-specific transformation layer
• Diagnose issues across the data chain with an end-to-end view of services
• Advise on activation approaches (warehouse-based, real-time tracking, MMPs, or upstream Engineering/Data solutions)
• Contribute to the Digital Analytics stack including Google Tag Manager, server-side tracking, and Singular

Key requirements

• Proficient in SQL for complex datasets and production problems
• Experience with dbt or equivalent data transformation framework
• Experience with production systems moving data between platforms
• Experience with customer/marketing data including events, user attributes, and identifiers
• Knowledge of event managers in advertising platforms (Google Ads, Meta, TikTok)
• Collaborative with Data Engineers, Analytics Engineers, and Software Engineers
• Ability to discuss trade-offs, participate in Git/code review, and seek external expertise when needed
• Comfort with ambiguity and structured problem-solving

• Collaborative mindset
• Analytical and problem-solving ability
• Ability to communicate trade-offs clearly
• SQL
• dbt
• Marketing data activation

…