Product Marketing Manager

Overview

As Product Marketing Manager at Wayve, you shape the market narrative for Embodied AI software in automotive. You will craft global positioning and messaging that resonate with OEMs, tiered suppliers and system architects, driving demand and trust in our technology. You’ll bridge engineering and commercial teams to communicate how Wayve enables L2–L4 automation. This role offers impact across strategy, campaigns and sales enablement, with a strong focus on market leadership and customer value.

Pay / Benefits

• salary benchmarked against market
• meaningful equity
• relocation support and visa sponsorship
• hybrid working with core hours
• learning and development budgets
• comprehensive health benefits and wellbeing partnerships

Responsibilities

• Own product positioning, messaging and value propositions for Embodied AI products
• Develop global marketing strategy to position Wayve as a leading Automotive AI developer
• Create differentiated narratives for L2+/L3/L4 automation
• Define value propositions across portfolio to drive adoption in the automotive sector
• Monitor market trends and competitive landscape to inform strategy
• Plan and execute integrated marketing campaigns and content across channels
• Develop sales enablement materials (presentations, demos, analyses) and partnerships
• Collaborate with Automotive and Technical Business Development to support customer engagements
• Translate complex technical details into clear, customer-friendly messaging
• Create internal training resources to spread product knowledge across teams

Key requirements

• Proven expertise in strategic positioning, value proposition development and product marketing within the automotive industry
• Strong knowledge of the full B2B marketing mix and its role in pipeline growth
• Exceptional collaboration, communication and project-management skills
• Ability to prioritize and manage multiple workstreams cross-functionally with engineering and leadership
• Resilient and optimistic, focused on long-term objectives
• Outstanding writing, editing and content development to translate complex tech into clear messaging
• Direct experience in autonomous vehicle industry or automotive software/AI is a plus
• Technical background is an asset

• collaboration
• communication
• project management
• attention to detail
• resilience
• optimism

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