Senior Conceptual Campaign Designer

Overview

As Senior Conceptual Designer at Citi’s in-house creative studio, you translate complex financial information into engaging visuals and lead concepts across campaigns. You’ll collaborate with copywriters, designers and stakeholders to drive execution, balancing brand, compliance and deadlines. Your work shapes brand experiences, social content and multimedia campaigns for a global audience. This role offers ownership of ideas from concept to delivery within a fast-paced, cross-functional team.

Responsibilities

• Develop concepts across campaigns, channels and touchpoints (brand, marketing, digital, social, internal communications) under the Creative Director
• Translate financial information into accessible, on-brand visual narratives
• Collaborate with writers, designers, marketers and stakeholders from concept to execution
• Provide direction to art workers to uphold high creative standards
• Ensure output complies with brand guidelines, business objectives and regulatory requirements
• Present ideas clearly to internal stakeholders and senior leadership
• Stay updated on design trends, technologies and best practices to elevate output
• Manage multiple projects simultaneously, balancing creativity with deadlines, feedback and approvals
• Escalate design issues to leadership when needed
• Communicate specifications and scheduling changes to Traffic Manager
• Maintain thoroughness and accuracy to meet deadlines

Key requirements

• 7+ years in a senior conceptual or design role at an agency or in-house team
• Proven experience with integrated campaigns across multiple channels
• Experience in financial services or other highly regulated industries is desirable
• Strong portfolio with conceptual thinking and high-quality design
• Comfortable presenting ideas to internal teams and clients
• Experience in client-facing roles with strong relationship-building
• Ability to manage fast-paced studio workflow and deliver on time, on-brand, on-budget
• Track record of leading creative thinking from concept to execution
• Bachelor’s degree in design, advertising, communications or related field (or equivalent experience)

• Strong communication and presentation skills
• Collaborative mindset and leadership within cross-functional teams
• Attention to detail and commitment to quality
• Adobe Creative Cloud
• InDesign
• Illustrator

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