Content Marketing Manager

Overview

In this role you will shape and deliver high-quality ETF content for digital wealth, retail and professional audiences. You will work with cross-border teams to translate complex investment ideas into clear narratives across channels. You help drive ETF adoption by creating engaging campaigns and education materials. You join a collaborative, commercially minded team at Amundi ETF, contributing to a growing, client-focused content program.

Responsibilities

• Define differentiated ETF messaging for digital wealth and retail audiences
• Translate product details and market data into clear narratives for multiple audiences
• Conduct competitor analysis and monitor industry trends to identify content opportunities
• Ensure consistent value proposition across all ETF content
• Plan and deliver content and marketing materials across formats and channels
• Create content that makes complex ETF concepts accessible for retail and digital wealth audiences
• Develop campaigns tailored to digital wealth partners and distributors
• Collaborate with channel marketing and external partners to ensure content fit for purpose
• Identify opportunities to enhance end-client content experience through format, tone and channel
• Collaborate with product specialists, sales and compliance to deliver integrated campaigns and maintain regulatory alignment

Key requirements

• Experience in marketing within the investment industry (min 4–6 years)
• Strong English writing and verbal communication skills; additional European language is a plus
• Ability to adapt tone and format for retail, digital wealth and professional audiences
• Knowledge of ETFs and asset management industry
• Ability to manage multiple projects and prioritize workload
• Self-starter with initiative, able to work independently and in a team
• Familiarity with regulatory rules and standards (FCA knowledge preferred)
• Degree from business school or university
• Proficiency with MS Office; Canva and Turtl experience appreciated

• strong writing and storytelling
• analytical mindset
• collaborative team player
• MS Office
• Canva
• Turtl

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