Marketing Manager

Overview

In this role you will lead the creation and management of engaging content and direct marketing campaigns to nurture customer journeys from exploration to purchase. You will work closely with cross-functional teams to adapt in a fast-changing market, prioritise work against roadmaps, and ensure regulatory-compliant, on-brand communications. You’ll influence strategy through customer insights and collaboration with agencies, driving measurable campaign results. This is a pivotal role within ScottishPower’s marketing team, contributing to the transition to renewable energy.

Pay / Benefits

• 36 days annual leave
• Pension scheme with 10% company contribution
• Share Incentive Plan and Sharesave
• Technology vouchers
• Electric Vehicle schemes
• Cycle to Work scheme

Responsibilities

• Create and manage message, journey and creative testing with actionable outputs
• Deliver communications and journeys to educate, inform and convert across exploration, consideration, nurture and purchase phases
• Work independently, with accountability to the marketing manager
• Prioritise and refocus workload against product and marketing roadmaps and stakeholder requirements
• Analyse customer insights to craft direct marketing communications, digital advertising and web content
• Tackle complex problems in customer engagement and journeys
• Ensure content complies with regulatory, legal and brand guidelines
• Support on partnership marketing requirements as directed

Key requirements

• 3-5 years’ experience in marketing communication and/or digital marketing
• Experience of working with marketing agencies and developing briefs
• Strong analytical and problem-solving abilities
• Ability to adapt to a fast-paced, changing environment
• B2C experience (preferably in utilities or a regulated market)
• Degree level education or equivalent experience
• Campaign development and delivery competence

• analytical thinking
• problem solving
• stakeholder engagement
• campaign development and delivery
• digital advertising
• web content creation

…