Head of Content Marketing / London

Head of Content Marketing

Location London

Overview

Are you ready to lead the charge in shaping the future of a renowned British heritage brand? We’re seeking a dynamic and commercially savvy Head of Content Marketing to drive the 360° marketing strategy. This is your chance to blend creativity, strategy, and leadership to craft compelling campaigns that resonate with our customers and elevate our brand.

Responsibilities

• Own and manage the annual marketing calendar and rolling campaign plan.
• Develop and execute 360° campaigns across digital, social, CRM, paid media, website, retail, and PR.
• Collaborate with Buying and Merchandising teams to align product priorities with marketing strategies.
• Create clear, actionable briefs for the Creative team to bring campaigns to life.
• Coordinate seamless campaign launches across all customer channels.
• Balance brand-building initiatives with commercial performance goals.
• React swiftly to trading opportunities and shifting business priorities.
• Analyze campaign performance and apply insights to optimize future activities.
• Lead the content and social media functions, driving a robust always-on content strategy.

Qualifications

• Proven experience in mens fashion or lifestyle
• Expertise in managing integrated 360° marketing campaigns.
• Strong understanding of both brand and commercial marketing
• Data-driven mindset with a focus on trading and performance insights.
• Leadership skills to unite cross-functional teams around a cohesive marketing plan.

Benefits

• Competitive salary
• Opportunity to shape the marketing strategy of a prestigious British heritage brand.
• Work in a collaborative and creative environment with a passionate team.
• Be at the forefront of connecting product, content, and commercial insights.
• Career growth opportunities within a respected and established company.

If you’re a strategic thinker with a passion for fashion and a knack for creating impactful campaigns, we’d love to hear from you. Take the next step in your career and help us define the future of our brand!

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