Editorial Director – AI Campaign

Overview

As Editorial Director, you will shape and drive BCG’s global AI content strategy across channels, partnering with the campaign team and AI experts. You’ll oversee editorial features, ensure alignment of content pipelines with audience needs (CEOs, CXOs, practitioners), and elevate insights into market-leading narratives. Your leadership will blend storytelling, data-driven storytelling, and creative editing to differentiate BCG’s AI perspectives. This role sits in the BCG Content Studio, influencing cross-functional teams to deliver timely, high-impact thought leadership. You’ll be a strategic communicator who connects senior stakeholders with compelling, differentiated content that advances

Responsibilities

• Define and execute a cohesive cross-channel AI content strategy with global scope
• Conceptualize and manage editorial features tied to AI campaign priorities
• Oversee AI content pipelines ensuring alignment with audience priorities
• Improve content quality across formats (articles, reports, videos, infographics)
• Provide developmental editing and storyline development with topic experts
• Identify new opportunities for thought leadership and drive content projects
• Contribute as a potential writer for flagship reports and assist with data analysis and storytelling
• Collaborate with media, campaign, and marketing teams to shape messaging and KPIs
• Manage an Editor and provide editorial guidance and hands-on editing
• Define external messaging and talking points for BCG thought leaders
• Set and monitor content KPIs across owned and earned channels
• Proactively address roadblocks and advance work across teams

Key requirements

• Bachelor’s degree in a related field; demonstrated high academic achievement
• Minimum 10 years of experience in a professional editorial environment
• Integrated marketing experience with a focus on thought leadership campaigns

• Relationship-building with senior stakeholders
• Clear and influential communication
• Strategic storytelling and written/spoken content crafting for executives
• GenAI tools familiarity for planning and development
• Editorial and developmental editing
• Storytelling and data-driven narrative shaping

…