Account Director – Paid Social & Digital

Overview

Senior, client-facing lead for digital and paid social with a performance focus. You steer planning, activation, and optimization of paid campaigns to hit brand, engagement, and lead goals. You bring hands-on platform know-how with a strong B2B orientation and provide strategic guidance to clients. You own relationships, demonstrate impact with data, and help grow the account and team capabilities. This role offers growth into people leadership as the team scales, in a collaborative, results-driven environment.

Responsibilities

• Develop full‑funnel paid social and digital strategies aligned to client goals
• Plan, activate, and optimize campaigns across LinkedIn, YouTube, and Meta with hands-on targeting, budgeting, testing, and bidding
• Advise clients on platform trends and opportunities; present results to strengthen relationships
• Manage campaign budgets, monitor spend, and report ROI to inform data-led recommendations
• Identify growth and new-business opportunities; collaborate with creative and specialist teams to deliver work; support junior colleagues’ development

Key requirements

• Experience in a communications, digital, media, or marketing agency with a focus on paid social and digital marketing
• Experience with B2B clients; experience with B2C is valuable
• Proven ability to plan and activate paid social campaigns on LinkedIn, YouTube, and Meta
• Experience managing significant budgets and optimizing performance
• Strong understanding of performance marketing, full‑funnel activity, and roles of brand awareness and lead generation
• Data-driven approach to measuring results and reporting ROI
• Understanding of social media trends, advertising products, and emerging formats
• Strong client-facing, presentation, written, and verbal communication skills
• Commercial awareness including budgets, account growth, and new-business opportunities

• Client-facing communication
• Collaborative teamwork
• Analytical mindset
• Paid social campaigns (LinkedIn, YouTube, Meta)
• Campaign budgeting and bidding
• Data analytics and ROI reporting

…