We are partnering with a leading global information and digital products organisation to appoint a Vice President of Product Marketing. Reporting to the Chief Marketing Officer and joining the senior Marketing leadership team, this is a significant role with responsibility for developing and embedding a sophisticated product marketing strategy across a diverse portfolio of digital products, propositions and customer segments.
The organisation is evolving its product and marketing capabilities at pace, including the development of new propositions within increasingly competitive and AI-driven markets. This role will be central to ensuring products are positioned, commercialised and scaled successfully, translating product and business priorities into clear, audience-led go-to-market strategies that drive adoption, engagement, retention and sustainable revenue growth.
The Vice President, Product Marketing will:
- Define and lead the organisation’s overarching product marketing strategy.
- Translate product and commercial priorities into clear go-to-market and growth plans.
- Lead product positioning, proposition development, launch and commercialisation strategies.
- Identify and assess new product and market growth opportunities.
- Drive customer adoption, engagement, retention and revenue growth.
- Use customer insight and performance data to identify opportunities and inform investment decisions.
- Develop experimentation and test-and-learn approaches to identify and scale successful growth initiatives.
- Partner closely with Product, Sales, Finance and Marketing leadership to align product roadmaps with customer and commercial priorities.
- Build and develop a high-performing Product Marketing team and strengthen product marketing capability across the wider organisation.
- Bring greater clarity, pace and commercial discipline to product launches and growth initiatives.
We are looking for an accomplished product marketing leader with experience gained within a digital, subscription, information, technology or product-led environment.
- Significant leadership experience within Product Marketing, Growth Marketing, commercial strategy or go-to-market.
- A strong track record of successfully commercialising and scaling digital products or propositions.
- Evidence of driving product adoption, engagement, retention and revenue growth.
- Strong understanding of customer segmentation, lifecycle marketing and recurring-revenue models.
- Experience developing differentiated propositions and bringing new products successfully to market.
- Strong commercial and analytical capability, with the ability to turn customer and performance data into strategic decisions.
- Experience working across Product, Marketing and Commercial functions within a complex, international matrix organisation.
- The credibility and executive presence to influence senior stakeholders and challenge existing thinking.
- An interest in how AI is reshaping products, customer expectations and go-to-market models.
This is an excellent opportunity for a commercially minded Product Marketing leader to shape the function at an enterprise level and have a tangible impact on how new and existing products are taken to market and grown.
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