Influencer Marketing Director

Overview

As Influencer Account Director, you lead ambitious UK and global creator programmes for influential brands. You’ll translate client objectives and cultural insights into actionable influencer strategies, guiding cross‑functional teams from brief to delivery. You’ll set clear plans, manage budgets, and ensure quality and commercial outcomes. Your work connects creators, media, and measurable results, shaping how our influencer offer grows and evolves. This role offers meaningful impact through innovative campaigns and senior client partnerships.

Pay / Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave
• Inclusive Benefits page and Employee Action Groups

Responsibilities

• Lead senior client relationships across complex influencer programmes and establish trust from brief to delivery
• Turn objectives, audience insights and platform behaviours into practical influencer recommendations
• Set operational plans covering responsibilities, milestones, budgets, dependencies, approvals and escalation
• Guide multidisciplinary teams through creator selection, negotiation, contracting, content development, delivery and reporting
• Oversee campaign quality, scope and commercial performance, identify risks early and resolve delivery challenges
• Connect influencer activity to KPIs, media plans and business objectives via measurement frameworks and reporting
• Shape pitches, new-business responses and product development by translating learnings into growth opportunities

Key requirements

• Substantial experience in influencer, creator, social, content or media agencies with leadership of complex client work
• Strong understanding of end-to-end influencer delivery including creator management, contracting, compliance and content approvals
• Ability to lead senior client conversations, manage expectations and build collaborative relationships
• Sound commercial judgement across cost planning, scopes of work, budgets, delivery models and presentations
• Experience using measurement and reporting to connect influencer activity with campaign and commercial outcomes
• Current knowledge of creator culture, social platforms, emerging formats and industry developments
• Proactive and considered approach with the judgement to navigate ambiguity and keep work moving

• Leadership of complex client work
• Collaborative mindset
• Proactive problem-solving
• Measurement and reporting to connect activity with outcomes
• Creator management and contracting
• Content approvals and compliance

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