Principal, Ads Strategy and Partnerships, EMEA, Amazon Ads Strategy and Partnerships

Overview

In this role, you drive strategic partnerships across the EMEA region to accelerate Amazon Ads market position. You own the end-to-end partnership lifecycle with major platforms, agencies, and tech partners, shaping go-to-market strategies and complex deals. You collaborate with product and sales leaders while engaging external partners to unlock new demand and supply. You navigate regulatory environments and privacy frameworks to build innovative, compliant partnership structures. You will influence enterprise-wide adoption of Amazon DSP, retail media, and measurement capabilities to scale impact.

Responsibilities

• Manage end-to-end partnership lifecycle with ad platforms, agencies, and tech integrators across EMEA
• Architect regional go-to-market strategies and commercial structures
• Negotiate and structure complex multi-party agreements across borders
• Drive adoption of Amazon DSP, retail media network, and measurement capabilities
• Align with product, sales, and external partners to deliver scalable partnerships
• Develop innovative data, identity, and pricing models within GDPR and DMA constraints
• Identify emerging partners and trends to accelerate deal velocity and ecosystem growth
• Collaborate on integrated advertising technology solutions within enterprise digital transformation programs

Key requirements

• Bachelors degree or equivalent
• Experience influencing internal and external stakeholders
• Experience structuring and negotiating complex agreements and leading cross-functional groups to orchestrate and successfully complete deals

• strategic thinking
• stakeholder management
• negotiation and deal-making
• Amazon DSP experience
• advertising technology partnerships
• data privacy and regulatory frameworks (GDPR, DMA)

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