Marketing Manager

Overview

In this role, you will lead the marketing strategy for a portfolio of travel-focused brands, driving audience growth and commercial revenue. You’ll manage a multi-channel function and collaborate with senior stakeholders to shape the business direction. You will own brand development, campaigns, and customer journeys while guiding a marketing team in a fast-paced environment. This is a chance to impact growth in a growing media business with cross-functional partnership and hands-on delivery.

Pay / Benefits

• hybrid working
• salary competitive with experience
• 25 days’ annual leave plus bank holidays
• pension scheme
• opportunity to shape marketing strategy
• career development and leadership of a marketing team

Responsibilities

• Develop and deliver integrated marketing strategies across multiple digital and print brands
• Plan and execute multi-channel campaigns (email, social, content, paid media, website)
• Lead marketing for industry events to drive registrations and engagement
• Create and optimise customer journeys, segmentation and marketing automation using CRM systems
• Deliver commercial client campaigns across channels with measurable results
• Analyse campaign performance, website traffic, and audience insights to optimise activity
• Manage budgets, KPIs and reporting, presenting insights to senior leadership
• Lead brand development with consistent messaging across platforms
• Identify new audience growth opportunities, partnerships and innovative initiatives
• Manage and develop a high-performing marketing team and foster collaboration
• Collaborate with commercial, editorial and customer success teams to maximise revenue opportunities

Key requirements

• Proven senior marketing leadership experience with successful strategy delivery
• Strong digital marketing expertise across email, content, social, CRM, marketing automation and analytics
• Experience using customer engagement or marketing automation platforms to build personalised journeys
• Excellent analytical skills and data-driven decision making
• Strong leadership, communication and stakeholder management abilities
• Proactive, commercially minded with ability to manage multiple projects in fast-paced environments
• Experience in online travel sector preferred but not required

• leadership
• stakeholder management
• analytical mindset
• email marketing
• content marketing
• social media marketing

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