Product Manager – connected product apps

Overview

You will lead the product strategy and roadmap for the connected app within the creative play lab, partnering with technology teams to deliver high-quality play experiences. You’ll champion the user, translate insights into opportunities, and drive end-to-end delivery from discovery to launch and iteration. Expect to steer experiments, define success metrics, and communicate with stakeholders to align on vision and impact. This role fuels LEGO’s mission to spark creativity through interactive play at scale.

Pay / Benefits

• Family Care Leave
• life and disability insurance
• wellbeing resources
• colleague discount
• bonus scheme
• hybrid work policy

Responsibilities

• Own the app vision, strategy, and end-to-end roadmap for the connected product app
• Translate user research, analytics, and feedback into compelling opportunities
• Run structured experiments (A/B tests, phased rollouts) and decide on ship/iterate/stop based on data
• Define success metrics (retention, engagement, conversion) and track them
• Collaborate with product, marketing, design, and tech teams to maximize value
• Produce clear release notes for diverse audiences including quality, regulatory, and partners
• Write user stories and acceptance criteria for the development team
• Partner with design, tech lead, and TPM to scope work and keep releases on track
• Triage bugs and technical debt while prioritizing new features
• Drive outcomes across the product cycle to deliver user-centric, delightful experiences

Key requirements

• Significant hands-on product management experience with apps for connected products and firmware updates
• Track record of shipping features that moved core metrics (retention, engagement)
• Strong technical fluency in APIs, app architecture, and platform constraints
• Experience with modern user testing, digital product development, and agile processes
• Ability to define OKRs and manage quarterly roadmaps from discovery to delivery
• Experience running A/B tests and interpreting results with statistical rigor
• Excellent communication and interpersonal skills for stakeholder engagement
• Bias toward action and proactive problem-solving
• Passion for interactive experiences and user-centered design
• Experience with tools like JIRA, Confluence, analytics

• Excellent communication and interpersonal skills
• Stakeholder management and influence
• Bias toward action and proactive problem-solving
• APIs and app architecture
• Platform constraints awareness
• A/B testing and analytics

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