Product Marketing Manager, Travel & Entertainment – London

Overview

As Product Marketing Manager you will lead the go-to-market strategy for TikTok’s advertising solutions with a vertical-first approach, collaborating with Sales, Product, and HQ teams to accelerate adoption and drive revenue. You’ll translate market and client insights into scalable GTM plans, activations, and product recommendations. You’ll influence roadmap discussions and elevate product education across the Sales org in a fast-growing environment. This role offers impact across markets, shaping how we help clients achieve seamless advertising experiences.

Responsibilities

• Own GTM strategy and adoption for TikTok advertising solutions with a vertical-first lens
• Design and execute in-market activations and programs to accelerate product adoption and revenue growth
• Identify opportunities to simplify, scale, and strengthen GTM execution across markets
• Serve as the in-market product expert by partnering with Sales to understand client pain points and business objectives
• Synthesize market insights into clear, scalable recommendations for GTM strategies
• Collaborate with Sales, Product, PMMs, and other cross-functional partners to develop vertical strategies, narratives, and product recommendations
• Develop and drive a sales education strategy to raise product knowledge
• Partner with product champions to ensure consistent enablement and execution
• Turn data and market signals into actionable insights that unlock growth opportunities
• Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
• Raise the floor: establish and scale best practices to improve operational excellence across Sales
• Raise the ceiling: guide teams on leveraging TikTok’s solutions for vertical growth
• Expand the room: lead experimentation to open incremental revenue streams

Key requirements

• 4+ years in product marketing or client solutions within digital advertising, tech, or media
• Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
• Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
• Excellent storytelling, presentation, and stakeholder management skills
• Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
• Track record of delivering against ambitious performance goals
• Passion for navigating complexity and influencing Sales, cross-functional partners, HQ teams, and clients

• stakeholder management
• storytelling
• influence and negotiation
• data interpretation
• market research synthesis
• presentation and storytelling for executives

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